#BlackGirlMagic & CoverGirl

It was announced in late January that Zendaya has taken on, potentially, her largest beauty campaign, with CoverGirl! The brand famous for their previous representatives; such as P!nk, Ellen Degeneres, Katy Perry, Taylor Swift, Rhianna and many more who actively advocate for the empowerment of all women. It is so nice to see such a young and influential girl join the easy… breezy… beautiful campaign that many of us know so well. To be able to join such a well known, and active, collective of zendayaindividuals who advocate for diversity and representation is a great opportunity that I am indeed celebrating with her!

Congrats to media’s #blackgirlmagic princess Zendaya!

It is February and Black History Month has made me want to discuss the blooming princess of media and her growing influence on this generation as an intelligent, successful, young and strong, black women. Evidently, Zendaya has been hitting us all with lessons via social media on things like body image, cultural acceptance and women empowerment. With this, the buzz formed around her has been absolutely PHENOMENAL!

As Beyoncé said in formation, “You know you that b**** when you cause all this conversation” and Zendaya is definitely causing conversation. There have been hundreds of influential black figures throughout history that have motivated the masses and they are still near and dear to my heart, but it is important to acknowledge the current black figures driving change, especially in today’s younger generations. Bringing to light issues, still present in our lives, Zendaya has been able to eloquently, intelligently and powerfully spread her opinions and experiences to aid with some very important social issues.

Now don’t be fooled, discrimination is still alive and well, but that is why tearing down barriers and breaking stereotypes is such a powerful action!

In the past, Zendaya has responded to offensive comments about her look at the 2015 Oscars red carpet, from Fashion Police’s Giuliana Rancic, who said the dreads made her look like she “smells like patchouli oil. Or, weed.” The remark caused a huge commotion in the media and fans of the show as well as fans of Zendaya were quick to acknowledge how inappropriate Giuliana’s comment was.

Zendaya, being the amazing young women she is, responded very respectfully but assertively so that everyone understood she was in no way, justifying Giuliana’s comment. When she took to twitter and said,

Oscars red carpet 2015

“There is already harsh criticism of African-American hair in society without the help of ignorant people who choose to judge others based on the curl of their hair. My wearing my hair in locs on an Oscar red carpet was to showcase them in a positive light, to remind people of color that our hair is good enough.” 

Wrapping up the whole issue, Giuliana did apologize for her comment, but rest assured I don’t necessarily think ALL is forgiven when it comes to the folks at home. People no longer watch her shows or support the Fashion Police star because of her ignorant comment.

Ultimately I am here for this new wave of speaking up and speaking out about these issues and I think CoverGirl has made a great choice in their newest addition to their family.

Congrats Zendaya!



Find the article about Zendaya’s response to Giuliana Here xx 

Find the article about Zendaya and her newest endeavors with CoverGirl Here xx

Find me on instagram @_ksyd

– lahlah xx

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